• Will The iPad's Carbon Footprint Dissuade Buyers?

    Numerous factors have been blamed for what many believe is the growing and pervasive threat of global climate change. Somehow the iPad just joined the list.

    Greenpeace, the environmental organization that strives to "ensure the ability of the earth to nurture life in all its diversity" is taking aim at the iPad. And while the organization isn't exactly saying the iPad will bring about the collapse of our environment and exacerbate global warming, the group says the iPad certainly won't help matters.

    In a freshly published report by Greenpeace that is highly-critical of Apple (but in a highly-friendly manner), Greenpeace says Cupertino's tablet will have a "much larger carbon footprint than previously estimated." The report in question is titled: "Make IT Green: Cloud Computing and its Contribution to Climate Change." The conclusion reached is that internet-connected mobile devices used for social networks and video streaming are ultimately bad for the environment. How so? A great many data centers, for example, required to make such technology feasible run on coal. Examples of such facilities are noted.

    By choosing energy company PacifiCorp, a utility that sources the majority of its power from coal-fired power stations, Facebook missed a chance to promote the use of renewable energy and instead reinforced the coal industry's grip on the United Sates power grid.
    "To be clear: We are not picking on Apple," Greenpeace says. But, at the end of the day, if I call you "unattractive" instead of "butt-ugly," aren't I still saying something negative that you probably wouldn't want to hear about yourself? Same scenario applies here.

    Greenpeace is clearly making an effort to cool the momentum of the iPad ahead of its launch this weekend by raising environmental concerns that, while not strictly limited to the iPad, certainly take aim at mobile devices and the carbon footprint their usage leaves behind. And although Greenpeace makes a compelling case, does anyone think it will actually achieve its unspoken but obviously intended objective of dissuading people from embracing cloud computing and new tablet technologies?
    This article was originally published in forum thread: Will The iPad's Carbon Footprint Dissuade Buyers? started by Michael Essany View original post
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