
On Friday, shares of Apple soared to reach and close at a new record all-time high of $648. But the record would only have the weekend to survive as Monday brought with it two astonishing new feats for the prominent Mac maker.
This afternoon, shares of AAPL once again zoomed to the upside, touching a new record high of better than $664. In the process, Apple also reached a new market cap threshold never before seen in the long history of global business.
As of this writing, Apple is not only just the world's most profitable company today... it's also the most profitable company in history. This morning, Apple's market cap reached $621 billion. Before today, the highest market cap ever reached was by Microsoft back in 1999 when the computer software giant's market cap reached $618.9 billion.
Shares of Apple are projected to keep on climbing through the remainder of 2012 as the company is poised to release several new and refreshed products that will all but certainly be huge sellers during the 2012 holiday shopping season.
Source: Apple
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