Apple's media event in San Francisco kicked off as expected this morning with Apple CEO Tim Cook taking the stage first. "Thank you for coming this morning," Cook began before the iPhone 5 was revealed. "We've got some really cool stuff to show you."
The keynote began, characteristically, with ample time being paid to Apple's thriving retail presence and the huge sales logged by iOS devices.
83 million visitors came through the Apple store in the last quarter, Cook confirmed. As of this writing, there are now 380 stores in 12 countries, with 13 more store opening up this Friday, including the first Apple Store in Sweeden.
"Our stores offer the best buying experience and the best customer service on the planet," Cook told members of the invite-only audience this morning.
"We've had a very busy summer for the Mac," he added. "We launched Mountain Lion in July. Mountain Lion is the ninth major release of the best OS on the planet." Seven million Mountain Lion upgrades have been sold.
Not to be outdone, 17 million iPads were sold during the last quarter. As a result, the iPad now commands a 68% tablet market share.
"Almost all of the Fortune 500 companies (94%) are testing or deploying iPad," Cook concluded, "and they're investing in custom apps."
To date, Apple has now sold 400 million iOS devices.
Image source: Engadget
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