Many of you may be familiar with the act of downloading almost any iOS game if its free, no matter how dumb it may seem at first. A new study conducted by Playnomics recorded user engagement in free-to-play social games which resulted in the discovery of the fact that 85% of new players in the U.S. never go back to the game after the first day. The study, originally started in March, basically tracked individuals who downloaded free-to-play games and found that after the first day of downloading the game, the majority of individuals had already decided to quit. By September, the study revealed that a whopping 95% of individuals had become inactive.
Additional information that was discovered by the study revealed that Friday and Saturday ended up being the two biggest days of the week for people to actually spend money on games. It’s a bit ironic at first thought because those are usually the days where people tend to go out and put in the shortest amount of play time on average. It appears that waiting around on friends, family, and loved ones results in time that’s just right to download and play a quick and casual game on the good old iOS device, apparently long enough to not want to play it again as well.
Personally, iOS games tend to be a bit too casual for my liking although not everyone feels the same way. Do you find yourself to fall under the same category classified by this study?
Source: GamesIndustry via Cult of Mac
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