If Tim Cook was a student in Steve Jobs' school of secrecy, this may be one test for which the new CEO of Apple probably won't get a passing grade.
Although it was Jobs himself who first admitted his personal desire to revolutionize television sets across the world, the revelations made by Jobs in his final days of life to biographer Walter Isaacson haven't been addressed in any meaningful way by Jobs' successor in the past year.
That is, until now.
In a new interview with NBC News, Apple's chief executive officer reveals that Apple is likely going to shake things up in our living rooms. "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook says in the interview. "It's an area of intense interest. I can't say more than that."
Although Cook "can't say more than that," he said enough -- at least enough to keep market watchers, analysts, and AAPL investors on their toes about a product that could be a huge money maker for Apple in 2013 and beyond.
As MMi has consistently reported throughout 2012, we believe that a prototype for the so-called connected "iTV" already exists (under lock and key in Jony Ive's possession) and that mass production will begin before the 2013 holiday shopping season. Most analysts who similarly believe this product is coming estimate that Apple is prepping a 42-55 inch monster HD flatscreen television with potential iOS integration that will be sold for somewhere between $1,500 and $2,000 - if not more for larger, higher-end models.
The interview with Tim Cook airs tonight on NBC (10pm/9c on “Rock Center”)
Source: NBC News
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