• Path said to turn into a Freemium Service

    by
    Akshay Masand
    Published on 2013-01-22 09:55 AM
    4 Comments Comments


    The personal journaling social network app, Path, is said to be introducing a premium service later this year. The news comes from founder and CEO of Path, Dave Morin, who recently mentioned news of a premium service while speaking to TechCrunch. According to Morin, turning Path into a “freemium” service is the way to go. He said the following to TechCrunch while talking about Path’s previous path and where he thinks it’s headed:

    We started out by selling some photo filters but that's been a small business. Later in the year we're going be rolling out virtual goods and a premium service in the first half of this year. A business model is important, but we want to be in a trust relationship with users. Evernote, Spotify and Dropbox have had great success with fermium models... Yammer and Basecamp have always been subscription models – so it's not that different... The friction for converting users to a freemium service is much lower than it has been in the past... We're seeing big numbers in freemium so we guess it's worth a shot. And mobile is driving this.
    As of right now, he hasn’t exactly said anything about what a paid-for premium Path service may be like but he did announce that Path’s new search engine has paid off. According to him, since it’s unveiling, Path has had its traffic up roughly 40%. The company seems to have turned itself around after its previous security fiasco but the success of a freemium service still leaves me skeptical. We’ll find out though soon enough when the service launches.


    Do you think you’d pay for a premium service on Path? Share your thoughts and opinions below!

    Source: TechCrunch
    This article was originally published in forum thread: Path said to turn into a Freemium Service started by Akshay Masand View original post
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    Comments 4 Comments
    1. cockyjeremy's Avatar
      cockyjeremy - 2013-01-22, 02:48 PM
      I don't know a single person that uses Path still. I know very few people that EVER did. I haven't seen a single post in 3-4 months, maybe longer. If no one is using it for free, i doubt many people are going to pay for anything on Path.
    1. wolverinemarky's Avatar
      wolverinemarky - 2013-01-22, 03:47 PM
      I used it once didnt see any big deal and removed it. So I won't be a customer
    1. smonme's Avatar
      smonme - 2013-01-22, 03:47 PM
      To Be Honest I can't think of a single person that uses path either, I only know what it is because of the AppStore O.o
    1. RPL88's Avatar
      RPL88 - 2013-01-22, 03:57 PM
      Quote Originally Posted by cockyjeremy View Post
      I don't know a single person that uses Path still. I know very few people that EVER did. I haven't seen a single post in 3-4 months, maybe longer. If no one is using it for free, i doubt many people are going to pay for anything on Path.
      I totally agree ... but i heard that also depends where u live.... i live in Columbus, OH and i have one friend that uses may be twice since it came out..

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