According to Chitika’s research arm, Chitika Insights, Android tablets saw a continued usage share growth after the holidays but Apple’s iPad remained as the overwhelming tablet leader with 81% of tablet web traffic in the United States and Canada in January of 2013. The second tablet was Amazon’s Kindle Fire at 7.78%. Following the Kindle Fire was Samsung’s Android-based Galaxy tablets at 3.9%, up from 2.65% in December. Google’s Nexus tablets also rose from 1.06% in December to 1.7% of traffic in January, while Barnes & Noble’s Nook held 1.1% of January traffic. Other manufacturers didn’t even top the 1% mark.
Despite the overwhelming lead in the tablet market, Chitika’s latest figures to indicate an overall downward trend in Apple’s tablet traffic share. A similar analysis was seen previously in May of 2012, then more recently in November of 2012. Chitika’s current report see’s iPad web traffic dipping as low as 78.86% in the post-holiday period, though his most recent report’s figures seem to indicate that the delay may have been due to new non-iPad tablet owners using their devices at a higher rate during the holiday.
Another report accompanying the traffic figures point out that after Christmas, Amazon’s Kindle Fire saw a larger than expected traffic share jump as well as a larger than expected drop in share for the iPad. This is largely speculated being the reason due to the Kindle Fire’s strong performance for the period.
Source: Chitika Insights
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