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  1. doberso's Avatar
    TikTok does not have any space for traditional display ads and is not even in competition with other social media platforms, in terms of it being a marketing channel. However, due to its fast growth and rising popularity, many brands are now realising the potential of TikTok as a marketing channel.

    Several brands have utilised techniques like TikTok challenges and contests to get users to generate brand-related content. Brands are also leveraging hashtags, in a more or less similar fashion as on other social media platforms, to promote their TikTok marketing campaigns.

    Take, for example, Guess brandís #InMyDenim campaign. On September 1, 2018, the Guess brand took over TikTok and invited all US-based TikTok users to their #InMyDenim hashtag challenge. The contest urged users to create video content wearing denim (of course) and using the hashtag. This was the start of TikTokís brand partnerships in the US.

    Another way in which brands can use TikTok is to collaborate with TikTok celebrities to create brand-specific promotional content. This will be similar to any other influencer collaboration, just with the 15-second TikTok video format.
    2021-04-01 09:14 PM
  2. doberso's Avatar
    I thought young people were passionate about this app, but it piqued my interest.
    One day, my son cleared the memory in my phone and I downloaded it and see what it is in more detail.
    It turns out that not only young people use this application, but also people of different ages. And I tried acting on it and risked uploading my videos.
    It turned out to be quite addictive
    I really like trends. And I also like to download them using tiktok downloader application. It is very comfortable.
    2021-04-02 10:35 PM

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