1. Michael Essany's Avatar



    If you're somewhat confused as to how the iPad will "save" the publishing world when it continues to kill the printed page with each passing day, you're not alone. But as dwindling publishers look for new ways - any ways, in fact - to keep people reading something, billionaire industrialist Richard Branson - I mean, Sir Richard Branson - may very well be the knight in shining armor for the publishing world today.

    On Tuesday, Apple launched in its App Store the new "Project" reader, a free application that makes it possible to read the new "Project" magazine ($2.99 each) - the brainchild of Branson and partner Anthony Noguera (a former FHM editor). The digital publication optimized for the iPad is jam-packed with rich multimedia content, spanning "international culture, entertainment, design, business and travel." The first issue, available now, sports Tron star Jeff Bridges on the cover and delivers "an interactive 3D tour of Tokyo" on the inside.

    At present, the release of "Project" is being hailed as the biggest digital magazine development in the life of the iPad. But it's yet to be seen if this fancy, dressed up, and high-end version of similar digital magazines will truly make a splash on the iPad and, more importantly, among voracious e-readers. Regardless, if you've got the time and $2.99, you can now see for yourself what this much-hyped "Project" is all about.

    App Store
    2010-11-30 07:53 PM
  2. steve-z17's Avatar
    Tron is going to be sweet
    2010-11-30 08:15 PM
  3. zoso10's Avatar
    $2.99 each? I don't see iPad publications growing if they're that expensive. Maybe if they offer subscriptions that lowers the price per issue it'll catch on.

    That's just like Car and Driver issues, also $2.99 each. I can get the actual magazine (you remember the ones that come in the mail?) for less than a dollar per issue!
    2010-11-30 08:25 PM
  4. ifonemaniac's Avatar
    That title got me really excited....then I read the article
    2010-11-30 10:28 PM
  5. iSteed's Avatar
    Yes. If they they want e-magazines to take off they need to start offering yearly subcriptions at discounted prices. And push notifications for when new issues come out. I can think of a few magazines I'd subscribe too. I have a feeling this is coming tho. Very soon
    2010-11-30 10:28 PM
  6. Poseidon79's Avatar
    $1 an issue for digital print is a fair price. Zinio offers a ton in that price range. Maxim FTW
    2010-11-30 10:30 PM
  7. MeRyanSch's Avatar
    Is that the Dude?

    2010-11-30 10:37 PM
  8. EskimoRuler's Avatar
    $1 an issue for digital print is a fair price. Zinio offers a ton in that price range. Maxim FTW
    Definitely, without having to print anything should be saving them money, but I'm loving all these mags switching to the iPad
    You don't like the iPad because you don't have one!
    2010-11-30 10:43 PM
  9. Riviera's Avatar
    It's great to see someone is going "green".
    Time to save the trees.


    Sent from my iPhone using ModMyi
    2010-11-30 11:42 PM
  10. thetoothfairy's Avatar
    I really like the magazines are switching to the iPad but there are tons of people hating the prices they want per month! If these companies want to do well with the iPad then I feel they need to be fair and come up with a yearly price or cheaper monthly price..... $2.99 is still a lot and people will complain about it.
    2010-12-01 12:07 AM
  11. wirehedd's Avatar
    Is that the Dude?

    Yeah, man, that is absolutely The Dude. He still abides, man, The Dude abides.
    2010-12-01 02:43 AM
  12. GenNove's Avatar
    People complaining about the price. Yeah they dont print no more. But last time I checked for a digital magazine to be built you needed a few developers, Content team, UI designers etc. I can go on.

    If you think 2.99 a month. 0.099 cents a day brake your pockets then you should really consider your stance on what gadgets to own.
    2010-12-01 04:56 AM
  13. NDM's Avatar
    People complaining about the price. Yeah they dont print no more. But last time I checked for a digital magazine to be built you needed a few developers, Content team, UI designers etc. I can go on.

    If you think 2.99 a month. 0.099 cents a day brake your pockets then you should really consider your stance on what gadgets to own.
    true story.....
    but i will agree with a few and say that a yearly lower price wouldn't be such a bad thing!!
    2010-12-01 05:16 AM
  14. Lurpticon's Avatar
    Tron is going to be sweet
    I like this. The first comment has nothing to do with the point of this article...lol but Tron will be sweet-
    iPhone 4 4.2.1 Untethered
    2010-12-01 05:19 AM
  15. FrankyMcGee's Avatar
    Yes. If they they want e-magazines to take off they need to start offering yearly subcriptions at discounted prices. And push notifications for when new issues come out. I can think of a few magazines I'd subscribe too. I have a feeling this is coming tho. Very soon
    I whole-heartedly agree
    It's a recession when your neighbour loses his job: it's a depression when you lose yours.
    -- Harry S. Truman
    2010-12-01 06:17 AM
  16. mortopher's Avatar
    People complaining about the price. Yeah they dont print no more. But last time I checked for a digital magazine to be built you needed a few developers, Content team, UI designers etc. I can go on.

    If you think 2.99 a month. 0.099 cents a day brake your pockets then you should really consider your stance on what gadgets to own.
    You are missing the issue entirely. Most people subscribe to multiple magazines. If I'm going to have to pay $3 per issue to have the digital format, I will gladly throw 4 or 5 magazines alongside my iPad that only cost me pennies on the dollar. If there is an issue of something I don't subscribe to, I have no problems paying cover price for it, I do it all the time when I am traveling, and I do buy a Wired issue on my iPad from time to time, but I will not make it a habit of regularly buying digital versions when I can get the hardcopy versions for 1/3 the price.
    2010-12-01 08:05 AM
  17. StealthBravo's Avatar
    $1 an issue for digital print is a fair price. Zinio offers a ton in that price range. Maxim FTW
    I agree. They need to get subscriptions going on all these mags.
    2010-12-01 08:09 AM
  18. 400milliliters's Avatar
    Tron is going to be sweet
    Hells Yeah!!
    To quote the last words of Plato, "I drank what?"
    2010-12-01 12:12 PM
  19. CaptainChaos's Avatar
    Digital magazines are going to make a killing when they settle in on the iPad. MMI should start one.
    2010-12-01 12:54 PM
LINK TO POST COPIED TO CLIPBOARD