1. Akshay Masand's Avatar


    It seems like Bloomberg has recently confirmed last month's news of Apple acquiring the flash memory firm named Anobit. The confirmation came in the form of Apple’s standard statement used in addressing acquisitions and did not include details on the purchase or Apple’s plans for the company.

    A spokesman for the Cupertino, California-based company, Steve Dowling, mentioned today that the purchase had been made but refused to elaborate. “Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans,” Dowling said in a telephone interview. The statement did end up confirming a December report regarding Apple’s acquisition of Anobit.

    According to the previous report, Apple reportedly paid $400 - $500 million for Anobit but neither Apple nor Anobit confirmed the purchase price. The report notes that Anobit is currently responsible for a key flash memory controller for the iPad and the iPhone. It’s likely Apple opted to bring the company’s expertise in house in order to draw more heavily on the expertise Anobit has in the field. It is being speculated that Apple’s goal is to increase efficiencies and exert greater control over a component important to the functionality of iOS devices.

    Source: Bloomberg
    Last edited by Akshay Masand; 2012-01-11 at 10:56 AM.

    Twitter: @AkshayMasand
    2012-01-11 09:54 AM
  2. Breezy215's Avatar
    watching Apple's rise to power is like watching Revenge of the Sith... lol
    2012-01-11 03:20 PM
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