1. Phillip Swanson's Avatar

    Turns out Apple’s iPad generates a sizable amount of money for publishers through Newsstand. Well, at first at least.

    According to a study by analytics firm Distimo users spend about $70,000 each day on tablet-optimized newspapers and magazines through Newsstand. This translates to roughly $25.5 million in yearly sales through Apple’s online content store.

    Now, Business Insider plays Devil's Advocate and takes into consideration Apple has sold 65 million iPads and Newsstand is generating $70,000 a day. This equates to the average user spending $.001 a day on magazines or newspapers. Even more depressing, this means the average user is only spending $.37 a year on magazines or newspapers.

    Still, Distimo claims Newsstand has helped push digital publication sales. News apps account for about 7% of the top 200 grossing apps with most of the revenue coming from in-app purchases. Another point to take in, Apple rakes in 30% off the top of these revenues meaning that $25.5 million a year is really closer to $16 million a year.

    I guess depending on how you spin this data, the digital rebirth of The New York Times and other traditional media outlets on the iPad isn’t looking so bright.

    Source: Business Insider
    2012-03-28 07:35 AM
  2. Dazz187s's Avatar
    I always wanted to get the NY Times. But it was too pricey. With the iPad app, it has been more affordable and convenient. Not sure what I'm stating here, but I surely needed someone to read this?
    Nothing in life is easy.
    2012-03-28 03:29 PM
  3. valkraider's Avatar
    Well, if I were to spend $.37 a year on magazine subscriptions for my iPad, it would be $.37 a year more than I did before I had my iPad.

    I haven't bought a magazine (or newspaper) subscription since the 1990s.
    2012-03-28 04:39 PM
  4. baRRy boRRis's Avatar
    I subscribe to Creative Review and now the iPad has a 264dpi screen, reading CR on the iPad would be brilliant. Brilliant if 1. It existed in the App Store and 2. It's free as I pay 40ish a year for the paper copy and refuse to pay again.
    2012-03-28 07:47 PM
  5. TheOrioles33's Avatar
    I get Maxim and Mens Health through Zinio and a free Wired subscription through work.
    2012-03-28 10:38 PM
  6. confucious's Avatar
    The Week, I pay for. The Metro is free.
    The Times/Sunday Times aren't on NewsStand.
    So I'm just under $70,000 each day.
    He who asks a question looks foolish for 5 minutes. He who doesn't ask a question remains foolish forever.
    2012-03-29 12:34 AM