1. Akshay Masand's Avatar

    Microsoft has once again enlisted Siri to pitch a product of theirs in yet another ad meant to sway new tablet buyers away from Apple and toward the brave new world of Windows 8. This time, itís for Dellís XPS 10 tablet. In 30 seconds, Microsoftís ad pitches some of the benefits of owning a Windows 8 tablet over an iPad running iOS, such as the ability to pinch to zoom to see more apps on the home screen, build-in SD card compatibility, running two apps on the same display and a lower price. In the ad, Appleís virtual assistant not only helps push Microsoftís product in this ad, it also mimics Appleís own advertising style, showing two tablets side by side against a white backdrop.

    The commercial begins with Microsoft pointing out that users canít pinch on the home screen to see multiple pages of apps. Siri starts out by saying ďIím sorry, I canít zoom like that.Ē The Dell tablet user than slides in an SD card from their camera, while the same action on the iPad prompts Siri to protest, ďYou canít put an SD card there, or there, or there.Ē Siri then goes on to compliment Windows 8ís ability to run two apps on the same screen before lamenting about the iPadís $599 price tag, which is $200 more than the Dell XPS 10ís current special offer price of $399. What the ad doesnít mention is that the XPS 10 normally starts at $449 when itís not on sale.

    Those of you interested in watching the video can do so below:

    These parody ads are becoming common for the Microsoft, all of which not only mock Apple and Siri but also Android and Samsung in its take on the smartphone war, a fight in which Windows Phone is all but absent. The timing of the most recent commercial is particularly interesting though.

    Microsoft released Office 365 Mobile for iPhone recently but left both the iPad and Android devices in the cold. This can be seen as an attempt to drive more Windows 8 tablet sales which, as seen in their previous ad, is capable of running PowerPoint. Thereís also another old argument that Windows 8 only boasts a library of 65,000 apps or so, while iOS carried more than 250,000 as of July 2012. Microsoft wants its customers to remember of course, that Office canít be found in Appleís expansive collection.

    What do you think of Microsoftís commercial and the direction of its ad campaign?

    Source: Microsoft (YouTube)

    Twitter: @AkshayMasand
    2013-06-15 01:47 PM
  2. Reeiiko's Avatar
    Microsoft aren't in a position to make fun of anyone else considering how bad they messed up with the Xbox one.
    2013-06-15 02:18 PM
  3. tayman's Avatar
    Pretty sure Anthony had already wrote an article about this same exact commercial the othe other day? Sloppy.
    2013-06-15 02:47 PM
  4. PokemonDesigner's Avatar
    Pretty sure Anthony had already wrote an article about this same exact commercial the othe other day? Sloppy.
    You're right, he did.
    2013-06-15 07:22 PM