1. Akshay Masand's Avatar

    Apple recently changed their storefront displays at their London Regent Street Apple Retail Store. According to a Youtube video from Vid.Me, the Cupertino-based company has many iPads set up as displays with colorful smart covers. When consumers pass by the Regent Street store, they see the iPad smart covers open and close automatically. This is probably the most interesting display Apple has had in a long time. Previously, the company has had other unique storefronts using the Mac, iPad, and iPhone devices.

    It is definitely a great tactic for Apple to use, as many consumers who pass by probably inquire about the covers after seeing the trick. However, the covers can’t actually open and close on its own but we’re sure it is enough to grab the attention of someone who’s walking by. Previous reports have noted that iPad sales have been down in the last few quarters, so anything that can attract customers is beneficial for the Cupertino-based company.


    Twitter: @AkshayMasand
    2015-01-13 06:15 AM