1. Michael Essany's Avatar

    The mobile app world is about to be rocked - literally - by the newest iOS developer on the block. Black Eyed Peas frontman will.i.am has launched a groundbreaking upstart digital media production company creatively dubbed “will.i.apps.” And the first creation of the new venture is rolling out for all iDevice users to see.

    The Black Eyed Peas's newest music video for “The Time (Dirty Bit)” achieves something no other recording artist ever has. The band has debuted what is being called the world’s first and only 360-degree mobile music video. The “BEP360" mobile application for Apple's iPad, iPhone and iPod touch lets music lovers - and especially Black Eyed Peas fans - enjoy a music video experience like no other. The music video for “The Time (Dirty Bit)” uses 360-degree motion control and augmented reality to create a highly unorthodox music video presentation that, according to will.i.am, represents the future of music video entertainment on mobile devices.

    will.i.app's spokesperson Sallie Olmsted says will.i.am launched the new venture to help “evolve how fans can interact with their favorite artists.” According to Olmsted, “The music video format that aired 30 years ago on MTV on your TV is evolving to fit in with today’s mobile lifestyle.” And the latest video from the Black Eyes Peas proves that point beautifully.

    Check out the making of the high-tech music video in the brief clip posted above.

    2011-01-27 08:07 PM
  2. McMichael96's Avatar
    Yeah. I got it. It's awesome!
    2011-01-27 08:19 PM
  3. steve-z17's Avatar
    Cashing in on the iDevices..good call! That's where the money's at right now.
    2011-01-27 08:27 PM
  4. oliiij's Avatar
    Search the app store (UK at least) for professor green and he's had a 360 video out for a few months already
    2011-01-27 08:34 PM
  5. kraziebone's Avatar
    You need 4.2 in order to download. Not worth losing my jailbreak over
    2011-01-27 08:44 PM
  6. srome95's Avatar
    I bought It and it is AMAZING!

    Last edited by srome95; 2011-01-27 at 09:02 PM. Reason: Automerged Doublepost
    2011-01-27 09:02 PM
  7. Jcbzr's Avatar
    You need 4.2 in order to download. Not worth losing my jailbreak over
    Definitely not worth losing a jailbreak. Let's hope 4.2.1 jailbreak is released soon!
    2011-01-27 10:48 PM
  8. athleticswimmer's Avatar
    These people are smart, no wonder there MILLIONAIRES! Oh and they sing....
    2011-01-27 11:12 PM
  9. whereswaldo's Avatar
    This looks pretty cool, gonna check out
    Name? whereswaldo
    iDevice + Firmware? 32GB Black iPhone 4 iOS 5.0
    Computer + OS? Dell Inspiron 15R 2nd Gen i5, 2.3 Ghz, 750GB HDD, 8GB RAM Windows 7 HP
    Location? Toronto
    Found yet? No
    2011-01-28 12:50 AM
  10. CX3NT3_713's Avatar
    You need 4.2 in order to download. Not worth losing my jailbreak over
    I'm on iOS 4.2.1 Tethered JB,, It's not all that bad
    2011-01-28 01:56 AM
  11. EskimoRuler's Avatar
    definitely checking that out, 360 3d looks neat
    You don't like the iPad because you don't have one!
    2011-01-28 02:09 AM
  12. mofolo's Avatar
    Just a side comment - they totally ruined that song.
    myRepoSpace.com - Easily create your own Cydia Repo.
    2011-01-28 02:26 AM
  13. redhotlog's Avatar
    In comparison to the live production put on by Muse that allowed fans to watch the show from 8 different 630 cams, this seems like a bit of an under-achievement. The implementation of motion control does seem cool though.
    2011-01-28 03:08 AM
  14. StealthBravo's Avatar
    Just a side comment - they totally ruined that song.
    2011-01-28 04:41 AM
  15. zplit's Avatar
    Instagram: zplit
    Twitter: zplit
    2011-01-28 05:27 AM
  16. ev_ol's Avatar
    How can you ruin an already horrible song? I think they at least made it tolerable.
    2011-01-28 08:00 AM
  17. LGgeek's Avatar
    tired to install on my iPad but it's JB 3.2(hope 4.2 JB comes out soon) and get "unable to download application BEP360 will be available for download when you log in to Itunes Store on your computer" . my computer is at home so this kind of sucks.
    I don't drink kool-Aid, I don't join cults.
    This is why I break out in cold sweat going to Apple retail store.
    2011-01-28 06:46 PM
  18. thevmax's Avatar
    I HATE this NON-SONG....
    It's like a recurring headache
    2011-01-28 08:15 PM
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