1. Michael Essany's Avatar


    Apple is discontinuing the practice of allowing iAds to appear in mobile apps geared toward younger users. Although the Cupertino, California-based tech giant has come under substantial fire in recent months from US lawmakers who have targeted Apple's questionable in-app practices, the company isn't saying that those very criticisms have provoked the change.

    Instead, Apple apparently cites the reason for yanking iAds from apps tailored to kids is a scarcity of interest among advertisers (yeah, and if you believe that, I have a bridge to sell you). Nonetheless, Apple seems to think most of us will accept their claim that advertisers don't want to target children.

    Of course, Apple hasn't publicly said anything about this particular situation. Rather, we're hearing it from an app developer who had all iAds pulled from his kid-friendly work. Mike Zornek, maker of the Pokemon-themed "Dex" app, reached out to Apple in his quest to discover why his advertising fill rate plunged to $0.

    The response he received from Apple tells the whole story. According to Zornek, an Apple rep said: "We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the needs of our advertisers. Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience."

    Due to the change in policy and subsequent loss of revenue, Zornek says he brought his work over to the AdMob network.

    Source: Clickable Bliss
    2011-05-11 07:51 PM
  2. jwil736's Avatar
    I see why Apple has made this move. Cable providers should follow the same suit with kids channels.... Advertise a $100 toy that every kid MUST have.
    2011-05-11 07:55 PM
  3. OvMeyb's Avatar
    Seems fair. A child playing a game that advertises the new electric car will click it because it's cool and someone gets paid for the advertisement, although the child never intends on buying it. Advertisement pays out for that loss. Can't say I care though, so many ads, but devs need to get paid to encourage more developing!

    Yeah I have 3 kids now and they all want ipod touchs because of the commercials. Every kid in their school has an iphone and the old "you don't need it" and "those parents are stupid" doesn't work every time. They get mad and I get mad at those advertisements. Punishes us for not going with the times, when we get things younger, because of children using computers and technology younger.
    2011-05-11 08:09 PM
  4. TimVFR's Avatar
    Parents are ultimately the ones responsible. Why is that blame is almost always placed elsewhere? And yes, I am a parent of 2 boys.
    2011-05-11 08:44 PM
  5. Jahooba's Avatar
    Makes sense. Kinda. But if you only advertise to the people with money, then kids won't know what to beg for come Christmas/ a trip to the toy store.

    Advertising to kids works - so why don't they work within apps?
    2011-05-11 09:14 PM
  6. EmmanuelFuentes's Avatar
    Wasn't there a Toy Story iAd that Apple showcased?
    2011-05-12 12:47 AM
  7. iKingsley's Avatar
    It's good. Kids are not clear about what is the ADs in the apps. Don't make them feel trouble!
    2011-05-12 12:07 PM
  8. GellBrake'rrrr's Avatar
    I can see the reason for them
    To back off.... There was probably multiple cases where iAds had been very entertaining to the youth in which prompted them to make purchases without the owners consent. For example: "Barney will show up to your house, just click here".

    If anything is directed towards children, there needs to be some type of control.
    2011-05-12 12:31 PM
  9. Larzen23's Avatar
    This is a good news for kids.This should have been regulated before.
    2011-05-12 01:24 PM
  10. Gamemaster77's Avatar
    Since when is a pokedex app just used for kids?! I still play pokemon from time to time and I know not just 10- year olds do it.
    2011-05-13 05:16 AM
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