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  1. Phillip Swanson's Avatar



    Samsung's latest effort to steal market share away from Apple isn't a game changing device, or a crippling patent lawsuit. No, Samsung has literally ambushed the iPhone 5 launch with a "pop up" shop just steps away from the front door of Apple's Sydney retail location.

    The shop is part of a promotional effort by Samsung to keep consumers interested in the Samsung Galaxy S ll during the iPhone 4S launch. The pop up shop will be open every day 8 a.m to 8 p.m. from Monday Oct 10 through Sunday Oct 16. Free coffee will be provided and a "barista on hand everyday from 10:30am to 2:30pm."

    However, the biggest draw for the pop-up shop are the $2 Samsung Galaxy S ll's they're selling. The first 10 Samsung S ll's sold will go for $2—$198 off the MSRP—with a two-year contract. The building Samsung is renting space from is a $24 million building managed by Fife Capital's Gareth Sneade. According to Sneade Samsung only approached him within the last three months about the possibility of renting the space.

    Samsung's pop-up shop is an interesting attempt at drawing attention awy from Apple and toward their products. However, if the biggest draw is to be the first ten people in the door each day for a six days to get a $2 Galaxy S ll, Samsung's strategy is pretty narrow. At the end of the week they have a guaranteed 60 new Samsung users. It leads one to wonder if renting the property out for a week was really worth it? It isn't like they're going to steal all of Apple's potential customers or even a negligible number.

    Source: Sydney Morning Herald
    2011-10-13 04:12 AM
  2. PathKiller29's Avatar
    Lol wow Samsung...
    2011-10-13 04:17 AM
  3. Paco's Avatar
    This is funny
    2011-10-13 04:29 AM
  4. z6joker9's Avatar
    Looks like you guys just gave them publicity, so it might not have been such a bad investment.
    2011-10-13 04:44 AM
  5. brownlace's Avatar
    lol
    2011-10-13 05:02 AM
  6. Tucnepo's Avatar
    For real?? Samsung?are you that desparate???lol
    2011-10-13 05:07 AM
  7. Tomcat50's Avatar
    What the oz guys need to do is. Q for the cheap phone. Then eBay it. Put the proceeds to an iPhone 4s. Sorted.
    2011-10-13 07:46 AM
  8. truenorth's Avatar
    It's Sydney, not Sidney.
    Sydney, Australia
    If you received help, click on the Thanks button!

    2011-10-13 07:48 AM
  9. Tomcat50's Avatar
    It's Sydney, not Sidney.
    Haha didn't even notice that.
    2011-10-13 08:21 AM
  10. Beastly L92's Avatar
    Lawlz @ Samsung. How pathetic!
    2011-10-13 08:56 AM
  11. duromega's Avatar
    I don't even pay $1 w/o contract for a SAMSUNG phone 




    2011-10-13 09:15 AM
  12. s0ulp1xel's Avatar
    Samsung Is not COoL like AppLe.
    HIT THANKS BUTTON TO SHOW YOUR APPRECIATION
    2011-10-13 11:31 AM
  13. Lombardo Joe's Avatar
    Looks like you guys just gave them publicity, so it might not have been such a bad investment.
    Hmmmm.... I see what you did there.
    2011-10-13 01:36 PM
  14. trigun989's Avatar
    , Samsung has literally ambushed the iPhone 5 launch
    failure!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    2011-10-13 04:27 PM
  15. mustard05's Avatar
    Is this any different than a Burger King popping up across the street from a McDonalds? There are plenty of industries in the market that operate this way. I am sure they will both equally lose and gain customers from the store placement. This isn't a big deal.
    2011-10-13 04:53 PM
  16. MetallicaFan1991's Avatar
    Only 60 people, that's lame?If they really wanted to "make a tiny" dent in Apple's share:-a)You don't do it in Australia, you do it in the US or UK where iPhone 4S will sell out within 1 second.b)You don't give only the first 10 people each day, they should do it the first 10 people every hour or just make it $2 fully for the week.
    2011-10-13 04:54 PM
  17. boxxa's Avatar
    People are going to the Apple store to get an Apple device like an iPhone. Most people won't be walking to the Apple store, see the line and look at the Samsung stand and decide "Oh... that will work." It is an electronic device with a 2 year commitment, not a lunch stop.
    2011-10-13 05:10 PM
  18. i.Annie's Avatar
    People are going to the Apple store to get an Apple device like an iPhone. Most people won't be walking to the Apple store, see the line and look at the Samsung stand and decide "Oh... that will work." It is an electronic device with a 2 year commitment, not a lunch stop.
    Lol, good point.
    2011-10-13 05:24 PM
  19. Razz's Avatar
    Where do I get an iphone 5?
    2011-10-13 05:34 PM
  20. Nickaroni22's Avatar
    People are going to the Apple store to get an Apple device like an iPhone. Most people won't be walking to the Apple store, see the line and look at the Samsung stand and decide "Oh... that will work." It is an electronic device with a 2 year commitment, not a lunch stop.
    It looks like a Samsung hotdog stand to me, they must be planning to provide lunch for the iPhone 4S customers.
    2011-10-13 05:35 PM
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