1. Phillip Swanson's Avatar


    Apple released three new advertisements to their YouTube channel today focusing on features of the iPhone 4S, iOS5 and iCloud.

    Apple now has two ads showing of the features fo Siri. Pretty high-profile advertising for a program still labeled “beta.” The new Siri ad is at the top of the page.

    The iCloud ad shows off how users can sync data across multiple devices including album purchases, editing documents, and photos.



    Lastly, the Camera ad shows off the new and improved camera found in the 4S as well as the new editing options including red-eye reduction.



    The ads show off Apple’s ability to market the bejesus out of their products. Slickly made, with almost no focus on faces or looks, the ads are about their products and how they interact with your life. Sprinkle a touch of whimsy to make the products seem just a little magical.

    It’ll be interesting to see in the coming years how Apple’s marketing strategies evolve without the overseeing eye of Jobs. Hopefully they maintain the heart, and artistic soul Jobs tried to fuse with technology. Listing off specs and flashy have never suited Apple, and hopefully they never will.

    Source: Apple YouTube
    2011-10-31 12:35 AM
  2. Mr. Russian's Avatar
    Pretty cool and simple ads. Love them.
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    2011-10-31 12:43 AM
  3. rkswat's Avatar
    Nice ads but where is the part of the iCloud ad that talks about how it kills your battery? With iCloud off my battery still struggles compared to my 4.

    They do have good commercials for the most part.
    2011-10-31 02:22 AM
  4. shigh's Avatar
    I have a 4s and have had zero battery issues. Lasts all day.
    2011-10-31 02:44 AM
  5. Stumbows's Avatar
    Pure marketing genius! When I saw those ads it made me want to go out and buy an iPhone 4S then I realised I already have one! Maybe I should buy another?
    2011-10-31 03:07 AM
  6. Happy363's Avatar
    I also have 4s and with moderate use mine lasts day and half easy!!!
    2011-10-31 03:08 AM
  7. czarcasm's Avatar
    cant get over the ads for siri, they seriously make me want to buy a 4s!
    2011-10-31 04:44 AM
  8. Daerid's Avatar
    I like those... Very elegant.
    2011-10-31 05:45 AM
  9. scottw03's Avatar
    I like Apple products but with already owning an iPhone 4 I will wait until the next on maybe. The only thing I am disappointed in is not having Siri on the 4 or on the iPad 2. I would like to have that option but for the most part am happy with the products I have. Great commercials though.
    2011-10-31 11:34 AM
  10. etworld's Avatar
    still dont like Siri
    2011-10-31 11:49 AM
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