1. Michael Essany's Avatar


    Phil Schiller did the honors of unveiling Apple's new iPhone 5 today in San Francisco.

    While taking the covers off of the next-generation iPhone, Schiller described the device as an absolute "jewel."

    It's the thinnest and lightest iPhone Apple has produced so far at just 7.6mm thick. All told, that's 18% thinner than the last model.

    "I don't think it's an exaggeration to say that the hardware and software engineering that has gone into this product is unlike we've ever undertaken before," he said. "So, iPhone 5. It is made entirely of glass and aluminum. It's designed and built to an exacting level of standard unlike anything we, or anyone in our industry, have made before."

    As we all anticipated, the 6th generation Apple smartphone will deliver 4G LTE connectivity. "We've updated every aspect of iPhone 5. Everything has been enhanced," Schiller says, explaining that in the US, Sprint, AT&T and Verizon will support LTE on the iPhone 5. "And we have a really unique innovation with a dynamic antenna. It can automatically switch antenna connections." Similar to how the 4S worked."

    The iPhone 5 is also the biggest iPhone Apple has released in terms of screen size. You've got a 326ppi Retina display (4-inches) with 1136 x 640 resolution. In short, the new iPhone delivers the same width as before, but it's now taller.

    The A6 processor, needless to say, will dramatically speed up graphics and general CPU performance. Schiller specifically drew attention to how A6 will launch pages twice as fast as before.

    With all the new features, you may be wondering how battery life will be impacted. According to Schiller, iPhone 5 will exceed the battery life of the iPhone 4S.

    iPhone 5 will be available in black and white. The price structure for iPhone 5 is the same as previous models: $199 for 16GB, $299 for 32GB, $399 for 64GB. Pre-orders start on Friday the 14th for shipping on September 21st in the US, Canada, UK, Germany, France, Australia, Japan, Hong Kong and Singapore.

    Stay with MMi for more coverage coming out of San Francisco today.
    2012-09-12 09:08 PM
  2. hogcia's Avatar
    Omg!!!! What a surprise!..... Not.
    2012-09-12 09:12 PM
  3. zinjen's Avatar
    I had to be the one to say it, this is the most boring iPhone launch I have seen to date. Maybe I speak for myself but none of these were shockers. Almost 15-20 minutes now talking about revamped iTunes & iPod.. really? Maybe it's because I've watched through everyone one of these key-notes since the original debut.

    Don't get me wrong.. I"ll buy it but was really hoping the leaks were not true & Apple would release something NEW up their sleeves.
    2012-09-12 09:12 PM
  4. DanOptic's Avatar
    zinjen what do you want to happen? fireworks? confetti? circus acts?

    its a press conference, all of them are boring
    2012-09-12 09:15 PM
  5. pathtologos's Avatar
    Quick question guys. I'm buying this thing and I'm curious if when they say "pre-ordering begins on Sept. 14" does that mean (historically) that I can order midnight on 09/14 or at some other specific time?

    thanks!
    2012-09-12 09:15 PM
  6. jay510's Avatar
    Omg!!!! What a surprise!..... Not.
    I Agree ^^^^
    2012-09-12 09:16 PM
  7. Bluprint's Avatar
    Most uninspired iPhone ever... I would say so
    2012-09-12 09:17 PM
  8. Haseeb Jamal's Avatar
    Dissapointed with this iphone. Expected atleast 12 MP camera with a wider screen and finger print scanner. Nothing new, just a few enhancements to speed.
    2012-09-12 09:17 PM
  9. flguy725725's Avatar
    LOL....wow really???? Should have just called it the 4SS. S3 here I come.
    2012-09-12 09:17 PM
  10. crunchingnumbers's Avatar
    I had to be the one to say it, this is the most boring iPhone launch I have seen to date. Maybe I speak for myself but none of these were shockers. Almost 15-20 minutes now talking about revamped iTunes & iPod.. really? Maybe it's because I've watched through everyone one of these key-notes since the original debut.

    Don't get me wrong.. I"ll buy it but was really hoping the leaks were not true & Apple would release something NEW up their sleeves.
    Boooring - I think the one extra row of icons said it all. Same reason I sold my range rover for an X6 - they polished it up but it began to look older and older - Maybe they can license the software to Samsung and let us get something different.
    2012-09-12 09:20 PM
  11. d_animality's Avatar
    i really hope the rumors about the design ain't true... oh well~
    2012-09-12 09:20 PM
  12. iphoneadam's Avatar
    This stupid phone better LOOK amazing because it doesn't sound that amazing
    2012-09-12 09:21 PM
  13. PatrickGSR94's Avatar
    lol I swear nobody can please y'all. You seriously think this is a more boring release than the 4S last year? Seriously? Come on, I can't wait to dump my 3GS for an iP5.
    2012-09-12 09:22 PM
  14. zinjen's Avatar
    zinjen what do you want to happen? fireworks? confetti? circus acts?

    its a press conference, all of them are boring
    If you want me to answer this question legitimately, just one of the below would of been nice.

    A True 16:9 Ratio Display, 1 Row Wide/1 Row Long, Wireless Charging, 1080p HD Front Facing Camera, NFC Capability. Should I go on?

    lol I swear nobody can please y'all. You seriously think this is a more boring release than the 4S last year? Seriously? Come on, I can't wait to dump my 3GS for an iP5.
    Well **** if your on an iPhone 3GS its a given. Hell, even a Motorola Razer would be an upgrade for you.
    Don't forget to hit the thanks button if you liked what I said or did
    2012-09-12 09:23 PM
  15. simes6600's Avatar
    samsung basically did this 18 months ago with the S2 (even before the 4"S" was launched). iPhone innovation sadly died with Steve Jobs.
    2012-09-12 09:24 PM
  16. DanOptic's Avatar
    more room on the screen for widgets

    personally i like the look of the IP4 and IP5

    i mean its a phone, it fits in hands
    2012-09-12 09:24 PM
  17. MaStA819's Avatar
    It's 2012 and Apple still thinks it's a big deal to talk about turn by turn navigation...

    Seems like Apple is playing catch up and they are getting closer to what the S3 is. One good thing may come about this new iPhone...hopefully the S3 price gets lower because I can't wait to get rid of my iPhone 4.

    The new iPod Nano seems to be the best part of this event.
    2012-09-12 09:25 PM
  18. Eiswritsat's Avatar
    THE LEAKS killed the "iPhone 5". Apple needs to shoot and kill anyone responsible for the leaks, lol. i mean there is no anticipation anymore what so every. The iPhone 4 leak was bad, the iPhone 5 leaks were just AWFUL for apple. Im not impressed even though the added hardware is actually really nice because i wanted a "wow" factor that the leaks took away from me.
    2012-09-12 09:27 PM
  19. cowburnator's Avatar
    Totally underwhelmed. 😠
    2012-09-12 09:27 PM
  20. Ambi_Valence's Avatar
    Disappointed with the iP5, very disappointed. But I'll not be buying a GS3. Why? Because one thing Apple products are is polished and that's what I like.
    Samsung products I'm sure are great but they, (to me at least), feel and look horrid.

    I don't even know if I'll upgrade to this actually.
    2012-09-12 09:28 PM
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