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  1. Phillip Swanson's Avatar


    Reports yesterday of Apple talking with cable operators about an “imminent” product launch may have mischaracterized the immediacy of Apple’s launch plans.

    A reports today by All Things D confirms that Apple has indeed talked with large cable operators, but the launch is not imminent by any means. Jefferies and Co.’s James Kisner claimed only one major cable operator is still conducting tests to determine if it can handle the bandwidth to support the rumored device. This speculation somehow leads to a conclusion that an Apple HDTV launch is imminent.

    All Things D, doesn’t agree with Jefferies assessment though.

    “For starters, Apple has already steered analysts away from the notion that it will have something to say about a TV solution soon. More important: If Apple were close to launching a new service, it would almost certainly be in touch with TV programmers about new arrangements, and we haven’t heard anything along those lines.

    In other words, there are still a lot of missing pieces here, and while a major cable provider running what-if scenarios on a rumored Apple product is certainly interesting, it’s not necessarily a trumpet fanfare announcing its imminent arrival.” —All Things D
    Apple hasn’t formally acknowledged the existence of an HDTV o. Calling a launch imminent with so many unanswered questions seems misleading and irresponsible.

    Source: All Things D
    2012-11-17 02:06 AM
  2. runey71's Avatar
    It wouldn't be a decent rumour if it wasn't misleading and irresponsible.
    2012-11-17 02:25 AM
  3. ohthatguyagain's Avatar
    It wouldn't be a decent rumour if it wasn't misleading and irresponsible.
    Lol! +1
    2012-11-17 04:05 AM
  4. danman2_2999's Avatar
    It would be nice if the cable providers would allow their customers the ability to view all channels even without leasing a cable box. TWC greatly limits what channels you can view on a TV without renting one. Savings from that one cable box would help with the idea of shelling out a lot of cash for an expensive iTV.
    2012-11-17 08:57 AM
  5. *T*'s Avatar
    No mod edit Sherlock
    Last edited by 2k1; 2012-11-27 at 06:43 PM.
    2012-11-17 01:08 PM
  6. twitchee3's Avatar
    It would be nice if the cable providers would allow their customers the ability to view all channels even without leasing a cable box. TWC greatly limits what channels you can view on a TV without renting one. Savings from that one cable box would help with the idea of shelling out a lot of cash for an expensive iTV.
    additional hardware is almost always required to view those extra channels because they are digital. not to mention features like the program guide, and VOD are only possible with these stb's. that is changing, as more tv's are released with QAM tuners and software built in, but until the systems are standardized and become the majority of devices on a cable company's network, set top boxes will be around to provide that functionality. cable companies didn't get together and conspire to create thousands of otherwise useless hardware units just to squeeze $5/ month from their users. the boxes are necessary to provide the services they offer for most customers. at least for the time being
    2012-11-17 09:24 PM
  7. steve-z17's Avatar
    So basically stuff we already knew........
    2012-11-17 10:33 PM
  8. danman2_2999's Avatar
    additional hardware is almost always required to view those extra channels because they are digital. not to mention features like the program guide, and VOD are only possible with these stb's. that is changing, as more tv's are released with QAM tuners and software built in, but until the systems are standardized and become the majority of devices on a cable company's network, set top boxes will be around to provide that functionality. cable companies didn't get together and conspire to create thousands of otherwise useless hardware units just to squeeze $5/ month from their users. the boxes are necessary to provide the services they offer for most customers. at least for the time being
    Yeah I agree with you about needing those boxes to function on most TVs. I guess I was just hoping that Apple's product would include these QAM tuners and with software built in or available by download for your specific service provider. I was also slightly dismayed to learn that even with one of those cable tuner cards, that many functions/channels were still unavailable. I wish TVs would advance in the picture and sound quality, as well as these useful features to avoid paying for / seeing ugly box tops, in contrast to adding YouTube and Facebook functionality to these new SmartTVs.
    2012-11-18 06:12 AM
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