1. Akshay Masand's Avatar

    Both Apple and Burberry recently announced a partnership that will lead to Burberry using Apple’s new iPhone 5S to capture its Spring/Summer 2014 runway show. The show, which takes place on September 16, will showcase the improved camera capabilities of the iPhone 5S as Burberry uses it to shoot photos and videos of the event. The following was mentioned regarding the partnership:

    Apple® and Burberry today announced that iPhone® 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16.

    Using the all-new iSight® camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. The collaboration is reimagining how Burberry engages consumers, paving the way for significant changes in how they capture and share their content.
    Apple’s iPhone 5S camera offers several improvements over the iPhone 5 camera, including an increased sensor size and an f/2.2 aperture, both of which provide a 33% increase in light sensitivity for clearer shots, especially in low-light conditions. The phone also includes “True Tone” dual-LED flash, built-in image stabilization and the new camera modes.

    Burberry is said to begin showcasing photos and videos on its social media channels and its website beginning today. The fashion house also plans to broadcast the event on Monday, September 16 at 2:30 PM GMT +1.

    For those of you who are interested in purchasing an iPhone 5S to have one of your own, it should be noted that there will be none available for pre-order. You’ll have to purchase it from Apple or third-party retailers on September 20.

    Source: Apple (Press Release)

    Twitter: @AkshayMasand
    2013-09-13 06:16 AM
  2. ZealFied's Avatar
    2013-09-13 07:10 AM
  3. HovikGas's Avatar
    I wanna see those pictures and videos, BEFORE they edit the **** out of them...
    2013-09-13 10:53 AM
  4. EVO's Avatar
    I wanna see those pictures and videos, BEFORE they edit the **** out of them...
    haha good point!
    2013-09-13 10:55 AM