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  1. Akshay Masand's Avatar

    Burberry recently released the full 15-minute video of its Spring/Summer 2013 fashion show shot entirely with Apple’s upcoming iPhone 5S. The clip comes in following several images and short clips that were shared on its Instagram feed earlier this week. Originally announced last week, the partnership between Apple and Burberry was designed to showcase the improved camera capabilities of the iPhone 5S through a series of videos and photos taken by the fashion house.

    In an interview with the folks over at Pocket-Lint, Burberry’s Chief Creative Officer Christopher Bailey revealed that the runway show, along with billboards and imagery for Burberry stores, were captured with 14 iPhone 5S devices. Nine phones were used to shoot the show itself, with three on a moving rail cam following models, one on the roof and another outside on a jimmy rig to grab celebrity snapshots. According to Bailey, it was Jony Ive initiated the partnership for Apple and the quality of the camera that prompted Burberry to use the device. The following was said about the ordeal:

    I’ve known Jony [Ive] for a long time and he is a mate of mine and it is something that organically grew. It wasn’t some strategic plan that we had to do it. Also the dates just worked out. They [Apple] announced the phone on the 10th, our event was on the 16th, it goes on sale on the 20th.

    Today we've been capturing all our content on the new phone. It's mainly because of the quality. We streamed the show live. We weren't using cumbersome cameras that needed to be controlled by 7 people, but this tiny phone instead. Using the iPhone we streamed it to millions of people around the world. It's remarkable.
    Those of you interested in watching the video can do so below:

    Apple’s iPhone 5S will be available in three colors and made available for purchase online at 12:01 AM Pacific, 3:01 AM Eastern on Friday, September 20 with retail stores opening and starting sales of the device at 8:00 AM local time.

    Source: Burberry (

    Twitter: @AkshayMasand
    2013-09-18 06:44 AM
  2. stevelucky's Avatar
    Could be the YouTube compression, but this looks like crap.
    2013-09-18 07:51 AM
  3. bigboyz's Avatar
    its choppy on my end.
    2013-09-18 12:44 PM
  4. Mlitz69's Avatar
    Looks good on my end, had to adjust settings to 720p
    2013-09-18 04:35 PM
  5. swifty7's Avatar
    not only it looks like crap but no 1080p!!!!
    2013-09-19 02:43 AM