1. Akshay Masand's Avatar


    According to research firm Kantar’s latest sales data through the end of November 2014, Apple saw market share gains thanks to the popularity of its flagship iPhone 6 and iPhone 6 Plus handsets in every single market tracked except Japan. Apple’s success ended up hurting its primary rival, Samsung, the most as it saw market share fall in both the US and in Europe. Google’s Android platform as a whole saw its share drop in the US and in most markets in Europe as well.

    Kantar estimates that the iPhone 6 alone accounted for 19% of total American smartphone sales. Of all iPhone models, the company projects that AT&T made up 57% of sales.

    In Europe’s biggest markets, Britain, Germany, France, Italy and Spain, Android fell 3.2% points year over year in the face of the launch of the iPhone 6 and 6 Plus. To be more specific, Great Britain in particular saw Android’s market share fall 6.7% points while Apple ended up surging to 42.5% of sales in the UK.

    Strategic Insight Director at the Kantar Worldpanel ComTech Europe, Dominic Sunnebo, had the following to say regarding the matter:

    The longer the new iPhone models are on the market the more their appeal will extend beyond Apple's loyal customers. For now customer switching from Android to iOS remains stable at 18 percent.
    According to Kantar, in China, Apple’s market share grew an estimated 1.1% points, giving the iPhone an 18.1% of the market. Japan was the only market where Kantar found that Apple didn’t grow its market share as the iPhone was hurt by a difficult year over year comparison. This is mainly being attributed to Apple debuting NTT DoCoMo as a carrier partner in 2013, a move which helped boost sales significantly.

    Overall, smartphone penetration ended up reaching an estimated 58% in the US and 65% across Europe’s biggest countries. Among holdouts, 47% of the feature phone owners in the US and 35% in Europe stated that they still aren’t planning to get a smartphone. Carolina Milanesi, the chief of research at the Kantar Worldpanel ComTech had the following to say regarding the matter:

    While die-hard feature phone owners state they are not planning to buy a smartphone in the next 12 months, they might not have a choice as vendors continue to transition their portfolio away from feature phones to smartphones.
    We’ll have to wait and see how Samsung retaliates but at this rate, Apple may just pull further and further ahead.

    Source: Kantar Worldpanel ComTech

    Twitter: @AkshayMasand
    2015-01-07 08:39 PM
  2. quidam_brujah's Avatar
    Keep in mind that this marketshare growth v android is despite "proxy ally" Xiaomi waging their 'droid attacks.
    2015-01-08 05:33 AM
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