1. Akshay Masand's Avatar

    If you’re a golf fan, you’re in luck! Starting this weekend at the Waste Management Open, Apple Pay on the iPhone 6 and 6 Plus will be an allowed payment method for select food and beverage concession purchases at the PGA tour. MasterCard’s support of Apple Pay was recently expanded to the PGA Tour via a partnership with Prom Management Group, The partnership will allow golf fans to buy concessions at the 16th hole at TPC Scottsdale for this upcoming weekend’s event in Phoenix.

    According to the Group Head of US Emerging Payments at MasterCard, Matt Barr:

    The tournament experience lends itself well to simple, secure payments so fans get through concessions and back to the tournament quickly. We're thrilled to partner with the PGA Tour to bring contactless acceptance to stops on the 2015 schedule. Through our long-standing relationship with PGA TOUR we are constantly looking for opportunities to create enhanced spectator experiences both on-course and online, whether that's through advanced payment capabilities or delivering surprises to fans.
    For those of you who didn’t know, MasterCard has been an early and strong supporter of Apple Pay, pushing its alliance with Apple in a series of advertisements which spotlight the new e-wallet service. The campaign had started last year with the start of the World Series and delved into pop culture with an ad featuring Gwen Stefani. The 2015 Waste Management Phoenix Open begins Thursday and will be broadcast on the Golf Channel. Prom Management Group caters 38 professional golf tour events and the recent announcement suggests that the future PGA Tour events will also support Apple Pay., with a press release calling the Phoenix Open the “first stop” for Apple Pay.

    The PGA Tour Senior Vice President of Corporate Marketing, Rob Ohno, had the following to say regarding the matter:

    As always, we anticipate extremely large crowds this week at the Waste Management Phoenix Open and it only makes sense that this is the venue where we introduce this simple and secure mobile payment technology that will further enhance the spectator experience. Technology is guiding the evolution of golf from both a player and spectator experience. Our long-standing relationship with MasterCard has helped ensure that we are delivering the latest in payment technology.
    The Apple Pay mobile payment solution seems to be growing rapidly and will likely continue to do so. Have you started actively using Apple Pay or is it still something out of the norm for you?

    Source: MasterCard (Press Release)

    Twitter: @AkshayMasand
    2015-01-28 06:44 AM