1. Akshay Masand's Avatar


    The Cupertino California company’s upcoming Apple Watch was recently picked up by one of Red Dot’s 2015 Best of the Best awards for product design. The device was entered into a newly-created “Watches” category despite even though the device is shipping to the public on April 24. The only other watch which was given a Best of the Best title was the MB&F HM6 Space Pirate, a device that strictly only tells time and displays its inner workings in five separate domes rather than under one unified glass element.

    For those of you who aren’t familiar with it, Red Dot’s criteria judges products according to qualities such as functionality, ergonomics, durability, “ecological compatibility” and “symbolic and emotional content.” 81 Best of the Best winners were recently announced this week though a gala ceremony is only taking place June 29 at the Aalto-Theater in Essen, Germany.

    The title may actually come in handy for the Cupertino California company’s marketing efforts as Red Dot holders are allowed to place a logo on packages and in advertising material. Winners also get to have their products displayed in the Red Dot Design Museum in Essen for a year. This isn’t Apple’s first time winning the Red Dot awards though, last year, the company took home an award for the current-generation Mac Pro which was released in December 2013.

    Source: Reddot via AppleInsider

    Twitter: @AkshayMasand
    2015-04-04 09:30 AM
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