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  1. Michael Essany's Avatar

    Recording icon Neil Young isn't afraid of Apple. In fact, the music legend is ready to challenge one of Apple's most legendary products - the iPod.

    If you haven't yet heard of PonoMusic, you probably will. It's billed as a revolutionary movement conceived and founded by Mr. Young "with a mission to restore the soul of music - bringing the highest-quality digital music to discerning, passionate consumers, who hunger to hear music the way its creators intended, with the emotion, detail, and power intact."

    To achieve that end, Mr. Young and company are releasing the product pictured above - the PonoPlayer, which will directly challenge the likes of Apple's iPod in the competitive arena of digital music players.

    According to details shared in a formal press release touting the device, the PonoPlayer has 128GB of memory and can store from about 100 to 500 high-resolution digital-music albums, depending on the resolution and length of the original recording.

    Additionally, memory cards can be used to store and play different playlists and additional collections of music.

    The PonoPlayer will be available online for $399 and will also available for pre-order at a discount on as of March 12th.

    "It's about the music, real music. We want to move digital music into the 21st century and PonoMusic does that. We couldn't be more excited - not for ourselves, but for those that are moved by what music means in their lives," said Neil Young in the same release.

    Source: PonoMusic
    2014-03-10 11:48 PM
  2. steve-z17's Avatar
    More like, "It's about the money, real money"! If it really were about the music then they'd be offering ways for people to purchase music at a good deal with promo's and reduced prices. With this all they're doing is giving consumers another device to listen to music on. Unless I'm missing something that the article doesn't talk about, that's all it sounds like to me. The product looks like an older model iPod except in a triangle form. I honestly doubt that it'll make a huge dent in Apple's iPod profits. I'd need to play around with the thing to know for sure, but right now it really doesn't seem like anything special.
    2014-03-11 12:02 AM
  3. politicalslug's Avatar
    That sounds great and all, but it won't fit in a pocket. Because of that more than anything this device isn't able to compete with an iPod. Or even a mobile phone for that matter. Where are we supposed to carry this thing?
    2014-03-11 12:02 AM
  4. thevmax's Avatar
    Neil Young...Burnout of the Century...brings us a weird tweaky Triangular POD!?!
    What ARE you smoking, Neil???
    2014-03-11 12:27 AM
  5. Al226's Avatar
    WTF is this? Looks like a fail to me
    2014-03-11 01:03 AM
  6. WithinTemptationFan's Avatar
    That's a very interesting design for a music player... :S
    2014-03-11 01:22 AM
  7. unison999's Avatar
    This is great for people who want better sound.
    I would not even bother hooking up iPod to my Mcintosh Amp, waste of a good music system.
    If this is every bit as good as the guy claim it to be, there is plenty of people ready to buy this device.
    $400 is chump change when just an amp of a stereo system cost as much as a car.
    Last edited by unison999; 2014-03-11 at 02:26 AM.
    2014-03-11 02:22 AM
  8. louietsang's Avatar
    odd shape, it won't sell, lol
    2014-03-11 02:39 AM
  9. crouching's Avatar
    The PonoPlayer? Sounds like the PornoPlayer
    2014-03-11 03:55 AM
  10. slim.jim's Avatar
    The PonoPlayer? Sounds like the PornoPlayer
    This was my exact first thought. Maybe that says something about me, oh well.
    2014-03-11 03:57 AM
  11. *T*'s Avatar
    He's gonna lose millions.
    2014-03-11 04:04 AM
  12. Carvensno's Avatar
    Two words! BUTT ugly! lol
    2014-03-11 04:57 AM
  13. swifty7's Avatar
    you got to be shitting me!!!! who in the right mind want to carry this ugly thing?
    2014-03-11 05:32 AM
  14. Zokunei's Avatar
    If you actually managed to fit one in your pocket it might give the wrong impression…
    2014-03-11 06:47 AM
  15. Rcworship's Avatar
    How many people have such audiophile issues as to necessitate 1 GB for a single album? Like already mentioned, $400 is nothing if you actually have the equipment to really notice the difference in a meaningful way, but what percentage of the population has that kind of setup? Even studios use computers to power and harness all the equipment. I just don't get this product; it looks strange, is oddly shaped, and won't likely reach a market that will drive any real sales. Moreover, the controls and menu sport a quite primitive design! A menu button, plus button,mand minus button? Wow! My opinion...
    Last edited by Rcworship; 2014-03-11 at 07:12 AM.
    2014-03-11 07:10 AM
  16. Fenderbender's Avatar
    I doubt Apple is shaking in fear following this announcement, and even if they were worried, they could counter by improving the audio fidelity of their products. I would welcome that. Even with lossless audio files, my iPhone's sonics aren't as good as a CD player in my car or on my home audio system. I could see myself buying one of these for the car. For portability though, I'm not feeling the shape.
    2014-03-11 07:20 AM
  17. kalpesh78's Avatar
    That's a very interesting design for a music player... :S
    As long as you don't have to carry it around in your pocket. If its lying on the table its fine. The triangular shape would cause havoc in your pockets. Ipods became slimmer and thinner so they can fit in your pocket well.
    2014-03-11 07:51 AM
  18. slim.jim's Avatar
    As long as you don't have to carry it around in your pocket. If its lying on the table its fine. The triangular shape would cause havoc in your pockets. Ipods became slimmer and thinner so they can fit in your pocket well.
    But it doesn't work well laying on a table. The controls and screen will never be on top where it is easier to see and use.
    2014-03-11 08:07 AM
  19. Alluziion's Avatar
    "It's about music, real music" so we are going to charge $400 for an ugly mp3 player that will feel (most likely) feel uncomfortable in your pocket.
    2014-03-11 10:58 AM
  20. pulsecub's Avatar
    How interesting it is to hear the price, shape, and usability issue arguments coming from Mac users that were levied at the original iPod by the Mac community at the time of it's launch. Remember, folks, the device never really took off until Apple changed connectivity from FireWire to USB and made it Windows-compatible.

    We may all think Neil is whack now, but only time will tell whether the device is worth the asking price or not. And if it does gain some legs, maybe Apple will refine the iPod even more.

    Competition breeds improvement, so I'm all for the competition.
    2014-03-11 01:27 PM
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