1. Akshay Masand's Avatar

    Apple is reportedly denying apps that use “cookie tracking” methods from entering the iOS App Store. This move suggests that the company may be making a more aggressive move to have developers use its first-party Advertising Identifier technology. According to TechCrunch, Apple’s App Review team is actively rejecting software from developers that leverage the so-called “cookie tracking” technology, otherwise known as “Safari flip-flop” or “HTML5 first party cookies.” For those of you who don’t know, this method was instituted as an alternative to unique device identifier (UDID) tracking, which ad servers once used to target specific audiences in generating pricing models.

    In 2011, privacy concerns prompted Apple to deprecate developers' access to UDIDs, leaving advertisers without a direct way to target ads to specific users. This led some ad networks to claim that apps not using the specific device-specific data would see a 24% decline in revenue. The Cupertino California company began blanket rejections of apps using UDID tracking in march 2012, as developers turned to secondary tracking methods, such as using the MAC address and OpenUDID assets. One of the alternatives was browser cooking tracking in mobile Safari.

    Apple ended up issuing its own tool for advertisers, called the Advertising Identifier, even though developers tend to stick with the older workarounds as they were attached to a single device and more difficult to disable. For those of you who are unfamiliar with the Advertising Identifier, you can learn more about it from Apple’s “About” page which described the following:

    iOS 6 introduces the Advertising Identifier, a non-permanent, non-personal device identifier, that advertising networks will use to give you more control over advertisers' ability to use tracking methods.
    For users, Apple instituted an opt-out for the tracking tool with the “Limit Ad Tracking” settings button first held in iOS 6. It’s unclear as of right now what Apple’s intensions are for the recent rejections; sources are saying that actions could signal a broader push to the Advertising Identifier method. Although this seems like a natural assumption, we’ll still have to wait and see what Apple has planned.

    Source: TechCrunch via AppleInsider

    Twitter: @AkshayMasand
    2013-02-26 09:28 AM
  2. CCNPJediHacker's Avatar
    Android sucks ***!
    2013-02-26 04:17 PM
  3. Mlitz69's Avatar
    Android sucks ***!
    2013-02-26 04:34 PM
  4. Eonhpi's Avatar
    Android sucks ***!
    2013-02-26 06:23 PM
  5. aidanharris's Avatar
    Watch google bypass apples technology like they did with Safari and get fined again...
    2013-02-26 07:24 PM
  6. sheon's Avatar
    same can be said for iOS it sucks to and i would not be using it without cydia
    2013-02-26 08:22 PM
  7. CCNPJediHacker's Avatar
    same can be said for iOS it sucks to and i would not be using it without cydia

    Android sucks droid Troll. Pathetic that your on an Apple Device forum. Get a life... Go to A and drool over your laggy cheap *** Android device..
    2013-02-26 08:26 PM
  8. Gamemaster77's Avatar
    Android sucks ***!
    2013-02-26 09:44 PM
  9. CCNPJediHacker's Avatar
    2013-02-27 12:04 PM