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  1. Akshay Masand's Avatar


    The special edition Mac Pro which was designed for the Product (RED) program was sold this past weekend for an astounding $977,000. Originally expected to bring in bids between $40,000 and $60,000, the final selling price was a shock to many. Designated as Lot 27, Apple’s Mac Pro in a special red finish was auctioned by Sotheby’s today to benefit The Global Fund to fight AIDS, Tuberculosis and Malaria.

    The roughly $1 million winning bid makes the Mac Pro the most expensive desktop PC ever built or sold. It’s a wide margin ahead of novelty machines created by Japan’s Zeus Computer, built from platinum and gold with moldings embedded with diamonds – a device that sold for roughly $750,000.

    In addition to the Mac Pro which was created by Apple’s design team led by Jony Ive, the auction sold a series of other items designed by Ive and Marc Newson including a pair of rose gold Apple Earpods which sold for $461,000, a 1966 bottle of Dom Pérignon housed in a red cooler auctioned for $93,750, a custom designed Leica Digital Rangefinder Camera that fetched $1,805,000 and “The (RED) Desk,” which was sold for $1,685,000.

    Seems like the auction turned out to be quite a success, more so than what was expected.

    Source: Sotheby’s via AppleInsider

    Twitter: @AkshayMasand
    2013-11-25 05:06 AM
  2. Donnutt's Avatar
    Wow! Drop a mill on a Mac Pro! Nice!
    2013-11-25 06:15 AM
  3. magoo657's Avatar
    Holy ****....
    2013-11-25 07:19 AM
  4. slim.jim's Avatar
    Wow! Drop a mill on a Mac Pro! Nice!
    Thx
    2013-11-25 07:26 AM
  5. exNavy's Avatar
    Do they get free apple care?
    2013-11-25 12:02 PM
  6. tridley68's Avatar
    Do they get free apple care?
    OMG! Somebody really must like The color Red.
    2013-11-25 12:24 PM
  7. thazsar's Avatar
    $5 million for just Johnny Ive products, alone! That's outstanding! Good job
    2013-11-25 01:15 PM
  8. XweAponX's Avatar
    In less than a year it will be worth less than 50 bucks!

    Because a newer one will come out and be sold for 2 million bucks. Then in another year that one will be worth 50.

    Anyone wanna buy a G5 titanium tower?
    2013-11-25 01:18 PM
  9. hogcia's Avatar
    At least it was for a good cause.👍
    2013-11-25 02:18 PM
  10. Junnito's Avatar
    Lots of money though, but at least it was done for a good cause
    2013-11-25 04:44 PM
  11. Mr_X's Avatar
    Can you live inside that thing? how many rooms does it have? 4 exotic car garage?
    2013-11-25 10:03 PM
  12. flash66's Avatar
    I'm going to paint all my crap red!
    2013-11-25 11:41 PM
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