1. Akshay Masand's Avatar

    Shortly after it was reported that Major League Baseball was working to install iBeacons in 20 ballparks in time for the start of the 2014 season, home fields for the Los Angeles Dodgers and San Diego Padres are already outfitted with the Bluetooth transmitters, according to Re/code. MLB reportedly remains on track with the remainder of its rollout. The following was mentioned regarding the matter:

    The installation of 65 iBeacons at Dodger Stadium, home of the Los Angeles Dodgers, and San Diegoís Petco Park, home of the Padres, will be followed by similar work at more than a dozen and a half other MLB stadiums, the league said. The plan is to have more than 20 ballparks in total equipped with the technology by Opening Day in late March.
    As previously outlined, MLBís iBeacon initiative will allow iPhone users to receive location-specific alerts within ballparks via the existing At The Ballpark app. MLB has yet to detail exactly what kind of alerts will be enabled through the iBeacon system but the system could be integrated with loyalty programs to offer discounts on concessions and fan gear, help visitors find their seats or to activate supplemental content such as video clips when users are near commemorative plaques and statues.

    The Cupertino California company is looking to iBeacons as a way to enhance the visitor experience in stores, sporting arenas, and cultural venues, demonstrating the technology with a significant rollout at its own retail stores in the United States. Although Apple has promoted the concept of iBeacons by building support for the technology into iOS 7, it is also a broader technology based on Bluetooth LE, with transmitters being developed by a number of different companies.

    The technology is yet to be implemented in the remaining ballparks for the 2014 season.

    Source: Re/code

    Twitter: @AkshayMasand
    2014-02-15 03:07 PM