1. Michael Essany's Avatar


    Apple has a long history with digital agency Rosetta, and that dedication is paying off as Rosetta launches something called Level Studios.

    Supposedly dedicated to serving Apple's advertising needs, this new agency brand was first spotted by the folks at AdAge.

    The Publicis Groupe-owned shop recently introduced a barebones site at LEVEL Studios that resembles a recruitment tool. It features the line, "The Right Kind of Agency, the Right Kind of Entourage." Under "Client List," there's only the Apple logo.
    Rosetta's fingerprints aren't apparent on the new site, but contact details list addresses for all of Rosetta's office locations. And it's not surprising when you consider that Level is the name of an agency Rosetta acquired four years ago.

    "The move seems at least partly meant to help secure the companies' long-running relationship. Apple has been moving to bulk up its in-house marketing team, and Omnicom and Publicis's merger later this year bring a bulk of Apple's agencies, including Omnicom's TBWA/Chiat/Day and Omnicom Media Group, under one roof," AdAge reports.

    Source: AdAge
    2014-02-21 07:45 PM
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