1. Michael Essany's Avatar


    As if there were any shades of doubt previously, we can now confirm that Samsung's paramount priority is to defeat Apple in business.

    Internal communications and related documents entered into evidence in the seemingly endless patent-infringement battles waged between Apple and Samsung confirm that which we have long suspected.

    “Beating Apple is #1 Priority (everything must be context of beating Apple),” one Samsung document reads. The internal writing outlined the South Korean tech giant's "high-level initiatives" for 2012.

    But other docs reveal Apple's sense of urgency with regard to increased competition as well. An email observed by The Wall Street Journal revealed Apple Senior Vice President of Worldwide Marketing Philip Schiller's take on Samsung. Samsung, he expressed, is like “an athlete who can’t miss because they are in a zone while we struggle to make a compelling brief. … Something drastic has to change.”

    Under a bullet point titled “Greatly increased Galaxy Branding (follow examples of other subsidiaries),” Samsung once again referenced its heated sales competition with its Cupertino, California-based rival. “Drive consumer pull: customers walk into stores asking for Samsung; understand why consumers buy Apple and develop countermeasures by carrier/retailer,” Samsung wrote.
    Across the materials produced in this latest legal war, Samsung expresses the view that the “threat from Apple is extremely real and urgent.” But Apple's confidence looks equally shaky at times, too.

    Source: Wall St. Cheat Sheet
    2014-04-07 09:13 PM
  2. holyshnikes's Avatar
    I wonder if this is why Samsung started putting up stores/set ups in stores like best buy? Looks like a copy of how Apple has been selling their products in the stores...
    2014-04-07 10:51 PM
  3. bigboyz's Avatar
    Many big companies copy models of success. Key is to put your own spin on it to spike even more success. So far, all i see are carbon copies and no innovation.
    2014-04-07 10:57 PM
  4. sheltons.iphone's Avatar
    Many big companies copy models of success. Key is to put your own spin on it to spike even more success. So far, all i see are carbon copies and no innovation.
    Exactly. There's been no real innovation in the smartphone business since Apple came out with the iPhone, it's only been higher spec'd copies. There's always an evolution in specs of electronics, but nobody has really made an impact as when the iPhone came out....it's just bigger screen, better camera, etc and calling it innovation.
    2014-04-08 12:51 AM
  5. Carvensno's Avatar
    Ya it's funny! Apple commercials are about Apple products and functionality. MS, Samsung, and others commercials are about slamming Apple and how their products are better. Smh lol.
    2014-04-08 02:52 AM
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