1. Akshay Masand's Avatar


    The Wall Street Journal recently published an in-depth look at Beats co-founder, Dr. Dre, who will be joining Apple after his company was purchased for $3 billion. He’s described as a perfectionist, workaholic, and someone who relies on their gut, much like late Apple cofounder Steve Jobs.

    The WSJ spoke with colleagues and acquaintances to piece together a bio of Dr. Dre, whose real name is Andre Young. He’s currently set to take a seat as a senior executive at Apple after Beats was purchased for $3 billion in late May and Apple expects the deal to be finalized by the end of its fourth fiscal quarter.

    According to the publication, Dr. Dre operates mostly behind the scenes, offering assessments of products or ideas at Beats that come with little or no explanation. His comments are usually concise, such as “I’m not feeling that” and his word usually followed as Dre serves as the company’s “cultural barometer.” His main job is to tweak the audio of Beats Electronics’ headphones but the rapper turned tech-executive has his hands in everything from future products, ads and even font styles. Dre is able to offer a unique insight on current trends across a variety of industries.

    The music mogul who worked with Dre for years in the music industry and cofounded Beats, Jimmy Iovine, noted the rap guru is very aware of what is “cool.” Iovine said the following regarding the matter:

    Once you try to describe cool you run the risk of going perpetually to non-cool hell. The whole premise is not to talk about it.
    Although Iovine is said to have done most of the wheeling and dealing for the Apple deal, it was Dre who showed up in a cameo appearance during this year’s WWDC keynote. In a demo of OS X 10.10 Yosemite’s new “continuity” features, SVP Craig Federighi made a live call to Dre, routing the audio from his iPhone through an onstage iMac.

    According to some industry watchers, Dre and Iovine were the main targets of the Beats acquisition. With Iovine’s storied background in the music business and Dre’s “cool factor,” the pair could help rejuvenate Apple’s iTunes, which is seeing increased pressure from streaming radio services like Pandora and Spotify.

    As of right now, it’s not clear what roles “Jimmy and Dre” will fill at Apple, although Tim Cooks aid the Beats buy gives the company a head start in the subscription-based music streaming business.

    What are your thoughts on Dr. Dre?

    Source: The Wall Street Journal

    Twitter: @AkshayMasand
    2014-06-07 05:19 AM
  2. Kotin6006's Avatar
    He still has yet to release Detox. I hope it's him being a perfectionist.
    2014-06-07 05:27 AM
  3. Mr_X's Avatar
    He still has yet to release Detox. I hope it's him being a perfectionist.

    Lol Scott Storch alone has done over 70% of the production on that album, not exactly Dre making the beats.
    2014-06-07 07:07 PM
  4. thazsar's Avatar
    How 'cool' can Dre be, now; he's almost 50yo!?!?

    There's a HUGE generational gap between when he was 'cool' and the present world. He 'used' to be a hip-hop legend but those days have past and his talent is obsolete. 'Dre-Day' is over!!!
    2014-06-07 11:37 PM
  5. edoutmax's Avatar
    so now Dre will say "It just works"
    2014-06-09 02:25 PM
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