1. Michael Essany's Avatar


    In yet another high-profile effort to raise money for ALS research, Apple CEO Tim Cook has been given the infamous "Ice Bucket Challenge" from a familiar face around the office.

    This latest challenge comes via Twitter from Apple's marketing chief Phil Schiller, who -- along with Mark Zuckerberg and Satya Nadella -- has now drenched his own head with ice water for the worthy cause.

    So far, Cook hasn't taken up the call. But there's a good chance he will. And there's no telling who he might turn around to challenge, although any executive from Google, Amazon, or Samsung would be utterly brilliant.

    According to the ALS Association, these viral ice dumping videos have helped the organization to raise ample sums of money and continue to raise the public profile of the important research they do in hopes of eradicating this devastating illness.

    Source: Twitter
    2014-08-14 07:45 PM
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