1. Akshay Masand's Avatar

    In a recent notice to developers, the Cupertino California tech giant announced availability of new iAd options for iOS apps as well as additional support in new countries. The iAd options included pre-roll video and full-screen interstitial banner ads and the additional countries now include Russia and Switzerland. The new options now open up new avenues of revenue for many “freemium” apps. Apple stated the following regarding the matter:

    Now you can deliver highly engaging ads from leading brands. Optimized for your app, pre-roll video and full-screen interstitial banner ads are now available on iOS.
    The pre-roll video spots garner high ad rates than those of header/footer and MREC (medium rectangle) banners. With Apple’s iteration, video ads automatically appear for users in 16:9 or 4:3 aspect ratios, coming in at 15, 30 or 60-second blocks. The full-screen interstitial banners allow a single ad to be displayed as a full page of content either as a static element or a transitional screen sandwiched between two app sections. Since the interstitial ads have a prominent placement, they are a bit more costly than the other banner-type iAds which are seen at the top or bottom of ad-supported apps.

    In addition to the new types of iAd options, the Cupertino California company also announced iAd availability in Russia and Switzerland. By adding the two countries to their list, Apple has expanded their iAd App Network to 16 regions in total.

    Source: Apple via AppleInsider

    Twitter: @AkshayMasand
    2014-08-27 06:25 PM