1. Akshay Masand's Avatar


    Apple iTunes chief, Eddy Cue, recently testified on Apple’s Digital Rights Management (DRM) policies in an ongoing class action lawsuit that alleges Apple attempted to monopolize the music service industry by locking iPods and iTunes music to its own ecosystem. According to Eddy Cue, Apple was against DRM but was forced to implement it in order to secure deals with record labels. Apple’s FairPlay DRM was not licensed to other companies to allow competing music services to play iTunes music because Apple “couldn’t find a way to do that and have it work reliably.” The following was mentioned regarding Cue’s testimony on the matter:

    As issue, Cue said, were things like interoperability with the growing multitude of MP3 players. New devices from other companies would come out, and might not work with that system. "Others tried to do this, and it failed miserably," Cue said. "One of those was Microsoft." Cue also noted that when Apple first floated the idea of the iTunes Store to record labels, that they rebuked the idea because they had their own stores with DRM systems that could be different from song to song, and from device to device.
    The Cupertino California company’s FairPlay DRM essentially prevented iTunes music from being played on competing music players and it also kept competing music services such as RealNetworks from selling music that could be played on iTunes and on the iPod. Furthermore, it was recently revealed that Apple also quietly deleted music downloaded from rival services by directing iPod owners to restore their devices to factory settings. Cue claims that allowing third-party music services to work with the iPod “wouldn’t work” and just cause the integration between iTunes and iPod to fail. He continued by stating the following:

    There's no way for us to have done that and had the success we had.
    Along with arguing that its DRM was required for deals with record companies, Apple is also positioning its efforts to lock down iTunes and the iPod as a measure of security, protecting consumers from hackers and malicious content. Cue told the court that if a problem wasn’t fixed in a timely manner, record companies could pull their music from iTunes so Apple had to push regular updates to iTunes and its DRM to prevent “hacks” circumventing the technology.

    We’ll have to wait and see what happens going forward as Apple marketing head, Phil Schiller, is still expected to testify.

    Source: The Verge

    Twitter: @AkshayMasand
    2014-12-05 07:27 PM
  2. ProfessorJack's Avatar
    Iv lost over 200 track from around 450 albums apple told me the problem is the artist is at logger heads with the record company in money I've lost well I could have used it for a Mac book pro as apple and my self worked it out at 10 track to a album at £10. I was given £15 to buy more if I had a cue I no where I wood stick it

    Apple say they have no control over there music on iTunes purchase all my music is bought from Amazon
    Last edited by ProfessorJack; 2014-12-06 at 11:30 AM.
    2014-12-06 11:27 AM
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