1. Akshay Masand's Avatar

    As the Apple Watch is said to be releasing soon, Swiss watchmaker TAG Heuer has reportedly decided to create a smartwatch as well. It was reported by Reuters that the watch maker is looking to compete with the Apple Watch and is willing to buy out companies to make a luxury smartwatch. TAG Heuer is under the LVMH group and Jean-Calude Biver, TAG Heuer’s interim chief executive, had previously stated that smartwatches are “too feminine.” He also said that they looked like they were designed by a student in their first trimester" and that luxury watches instead will always offer something timeless.

    It was noted that Biver has however changed his mind in how he felt about smartwatches and already has something outlined for the wearable device. According to Reuters,

    We started on the project about four months ago. We have done several partnerships and might also do acquisitions," Biver, head of LVMH watches and TAG Heuer interim chief executive, told journalists at the brand's headquarters at La Chaux-de-Fonds in western Switzerland.
    Biver definitely sounds like he has partnerships lined up already or at least have some in mind in helping him develop the new wearable device. It has been rumored that TAG Heuer may be working with companies like Intel and Google on this upcoming project. According to Reuters, Biver won’t be making any official announcements until he has something physical to show everyone. If this is the case, they better hurry on their process as Apple is slated to launch their Apple Watch before Valentine’s Day of 2015.

    Source: Reuters

    Twitter: @AkshayMasand
    2014-12-17 09:20 PM
  2. NSXrebel's Avatar
    Where did Apple say they are launching before Valentine's day??
    2014-12-18 01:29 AM
  3. unison999's Avatar
    Watches was bought and considered to own for a long time.
    Luxury watches is considered collector item which can be passed down to for generations, my mom have a gold Rolex watch from the 50's that is worth a lot of money.
    With these smart watches that gets obsolete after a couple years...
    I guess the Executives in Tag saw dollar bills from the return buyer over and over like Apple and changed their minds.
    Tag Heuer you just demoted yourself to Casio...
    2014-12-18 02:39 AM
  4. SpiderManAPV's Avatar
    Where did Apple say they are launching before Valentine's day??
    I wondered the same.

    Just your friendly neighborhood Spider-Man!
    2014-12-18 03:42 AM