1. Akshay Masand's Avatar


    A recent survey of 880 college students conducted by Chegg found that 51% named Apple as their preferred smartphone, tablet and laptop brand. Unsurprisingly, 46% also ended up naming Beats as their top pick for headphones. When it came to holiday presents, the firm reported that 83% of college students surveyed mentioned cash or a gift card as their most desired gift followed by clothing at 73% and electronics at 52%.

    The firm even went a step further and broke down statistics by gender revealing that 83% of females said they preferred cash or gift cards while only 79% of the males did. Men had electronics as their second favorite gift desire at 67% while woman preferred clothing over electronics at 79%.

    When it came to electronics, Apple was significantly more desired with Samsung being the only other brand to earn greater than 9% share; 44% of men and 57% of woman wanted an Apple branded phone while just 30% of men and 29% of women wanted Samsung devices. Among laptops, Apple was named by 37% of men and 43% of women with HP in second place with the support of 10% of men and 20% of women. In tablets, Apple’s iPad beat out Microsoft’s Surface and Samsung’s Android tabs with 41% of men and 47% of women naming Apple while just 24% of men and 22% of women named Microsoft and just 12% of men and 22% of women named Samsung.

    The survey was a prime example of why Apple’s acquisition of Beats was an excellent choice when it came to penetrating the market as well. In headphones, Beats was named by 46% of all students as their preferred headphone with 33% of men and 55% of women favoring the brand. Bose ended up coming in second place with 24% of the overall student population.

    The survey results as a whole aren’t very surprising as Apple has been “hip,” “cool,” and in high-demand for quite some time – especially among the younger generation. Those of you interested in checking out additional survey results can do so by hitting the source link below!

    Source: Chegg

    Twitter: @AkshayMasand
    2014-12-24 04:57 PM
  2. SpiderManAPV's Avatar
    It's college students. Being one myself I could've predicted virtually all these statistics. I'm shocked Beats was so low honestly.

    ......beware......
    Just your friendly neighborhood Spider-Man!
    2014-12-24 06:05 PM
  3. StuG III's Avatar
    Lol stats from Chegg, where all the slackers go.
    2014-12-24 07:46 PM
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