1. Michael Essany's Avatar


    In a new research note shared with investors after the close of trading Thursday, Keith Bachman of BMO Capital and his colleagues shared their optimism for shares of Apple on Wall Street as 2015 progresses.

    Reiterating an "outperform" rating and a $135 price target for AAPL, Bachman and company have slightly higher Apple Watch sales projections than some analysts who believe that Apple will likely ship between 10 and 15 million units this year.

    BMO, on the other hand, puts that projection closer to 20 million units in Apple Watch's first year of availability.

    “We remain bullish on the Apple Watch, though we think momentum will take some time to build, since we think applications will need to be created to capture the opportunity," Bachman explained in the note. "We project Apple will sell 19 million Watch units in CY15, with more than 10 million units in the December quarter."

    Bachman believes Monday's "Spring Forward" media event will give Apple an opportunity to discuss "pricing, application availability, and battery life" with regard to Apple Watch.

    Consumers, of course, will likely be looking for the same details in addition to shipping and preorder information.

    Source: SmarterAnalyst
    2015-03-06 06:10 PM
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