1. Akshay Masand's Avatar

    As Apple seeks to expand the network of businesses that accept Apple Pay, the company’s marketing collateral for the mobile payment system have begun to focus on recruiting independent merchants, answering a number of frequently-asked questions (FAQs) and offering a telephone support hotline. In the new support document, Apple touts the speed and security of accepting Apple Pay versus traditional credit and debit cards. The company went as far as providing a list of payment service providers that support Appel Pay and going into detail about how the transactions are processed.

    The list of FAQs were about fraud liability, fees and the printing of receipts. Apple also discussed the mechanisms for processing returns with Apple Pay, which involves using the Device Account Number (a unique account number registered to the iOS device that made the transaction) or having customers hold their iOS device near the reader to authorize a return.

    Additionally, Apple seems to have opened up its business sales line for Apple Pay enquiries. Merchants that are interested in supporting Apple Pay can call the company at 1-800-854-3680 to speak directly to an Apple representative. The new merchant-focused marketing material as a whole comes alongside an update to the Apple Pay landing page that now not only continues to display compatible banks but has also moved the list of compatible merchants and apps to a separate area. What replaced this section was a new “Get your business ready for Apple Pay” box with a link to the new support document and downloadable Apple Pay payment mark that merchants can use to advertise to customers that Apple Pay is accepted.

    Unsurprisingly, the use of the payment mark comes with a few guidelines. Apple will allow the mark to be used in websites, emails, online display ads, terminals or digital displays but merchants can’t alter it in anyway. Merchants can also place the Apple Pay mark in-line with other payment provider logos, something which is commonly found near various points of sale.

    For those of you who didn’t already know, Apple has steadily been adding new banks to Apple Pay in recent months but the list of supported merchants hasn’t been growing as quickly. The new push toward independent merchants appears to be aimed at Apple Pay’s availability at small businesses which account for a significant portion of retail sales. We’ll have to see what affect this move has on Apple Pay.

    Source: Apple (Support)

    Twitter: @AkshayMasand
    2015-03-10 06:00 AM