1. Akshay Masand's Avatar


    Apple has recently announced that it will be investing more than $50 million into a number of nonprofit organizations as part of a multi-year effort to increase the presence of women, minorities and veterans in the technology industry. The efforts were revealed by Apple’s head of human resources, Denise Young Smith, who revealed the news in an interview with Fortune. As of right now, among the organizations that will be supported are the Thurgood Marshall College Fund and the National Center for Women and Information Technology. Furthermore, Young Smith said that Apple is also talking to military leaders in an effort to find ways to provide technology training for veterans.

    Although the Cupertino California company seems to be investing in opportunities for people who don’t normally seek jobs in the tech industry, the hope is that the entire sector benefits from its efforts. The HR director claimed this is exactly the money is going towards nonprofits who aren’t associated directly with Apple. She had the following to say regarding the matter:

    In any of these programs, we're really trying to provide focus, impact and a ripple effect — not just on Apple.
    For those of you who didn’t know, Apple appears to be focusing on increasing diversity in its workplace in recent years under Cook’s leadership. Just last September, Apple announced two $10,000 scholarships for minority university students who are looking at future careers in the tech industry. The Cupertino California company also published its first-ever diversity report which was followed by a video that noted the inclusion of US minorities inspiring innovation. The short film was narrated by Young Smith.

    We’ll have to wait and see how the efforts come to fruition and what benefits the tech industry will see as a result.

    Source: Fortune

    Twitter: @AkshayMasand
    2015-03-11 03:40 AM
  2. alanjf's Avatar
    Why people just concentrate on, I don't know, qualifications and talent, rather than caring about what gender, race, ethnicity, or whatever? Hasn't the disaster that is Affirmative Action taught anyone anything yet?
    2015-03-11 08:08 AM
  3. Ambi_Valence's Avatar
    I half agree with it half don’t. the real problem I have is that it means you can hire someone because you like them and use this as a cover. It’s not beyond the bounds of possibility that TC has some ethnic friends he wants to help and is hiding it thusly.
    2015-03-11 09:29 AM
  4. vinaygoel2000's Avatar
    Smart photography. All white folks except for one indian, one black and one asian who just "happen" to be standing right next to Cook.
    2015-03-11 11:32 PM
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